THE MONSTERS at Ten: How LABUBU Built a 4.45B RMB IP Universe
THE MONSTERS, home of LABUBU, generated 4.45B RMB in 2026 H1, 26% of POP MART revenue. A ten-year IP story…
Category: IP Stories
Character lore, IP universe & storytelling
The Art Behind the Vinyl: Why Curated Designer Toys Are Redefining Collecting
# The Art Behind the Vinyl: Why Curated Designer Toys Are Redefining Collecting The designer toy landscape has quietly shifted.…
Redefining Access to Exclusive Designer Toys
# Redefining Access to Exclusive Designer Toys The designer toy landscape is evolving faster than ever. For collectors in North…
Unlocking Exclusive IPs: A New Era for Designer Toy Collectors
# Unlocking Exclusive IPs: A New Era for Designer Toy Collectors The designer toy landscape is evolving faster than ever.…