THE MONSTERS at Ten: How LABUBU Built a 4.45B RMB IP Universe
THE MONSTERS, home of LABUBU, generated 4.45B RMB in 2026 H1, 26% of POP MART revenue. A ten-year IP story…
Vinyl Club · Vinyl Toy Culture & Craft
Curated insights & trends for US/EU designer vinyl toy collectors.
THE MONSTERS, home of LABUBU, generated 4.45B RMB in 2026 H1, 26% of POP MART revenue. A ten-year IP story…